Field Cottage Peterstow.
Self-catering cottage, Wye Valley · fieldcottagepeterstow.com
One cottage, up against Airbnb, Booking.com and every holiday-cottage agency in Herefordshire. The way through isn’t to outrank them for “wye valley cottages”; it’s to be the answer to what guests ask next.
The starting point.
The booking platforms own the head terms and charge commission on every stay they send.
A single property can’t outgun the OTAs for “wye valley holiday cottages”, and it doesn’t need to. People planning a Wye Valley trip ask Google hundreds of smaller questions: what’s near Ross-on-Wye, which National Trust places are close, what to do for a weekend. Answer those well and you meet guests before the platforms do — and every booking that comes direct keeps the commission in the owner’s pocket.
What we did.
Destination guides
Genuinely useful pages about the area: National Trust properties near Ross-on-Wye, river trips, walks and days out, written for planners, not for search engines.
A fast rebuilt site
The cottage site rebuilt as a fast static build with clean structure and accommodation schema, so it looks as good to Google as it does to guests.
Owned the brand
Position 1 for the cottage’s name, so guests who hear about it by word of mouth land on the direct site, not an agency listing.
Direct booking first
Every guide funnels gently to availability and enquiries, keeping bookings commission-free.
The results.
Where it ranks on Google today
Shaded zone = page 1 of Google (positions 1–10, where 1 is the top result). Average position, 90 days to 2 September 2026, Search Console.
The planning searches it reaches
| Search | Clicks | Impressions | Position |
|---|---|---|---|
| field cottage ross-on-wye | 17 | 158 | 1.0 |
| national trust near ross on wye | 12 | 520 | 3.5 |
| national trust ross on wye | 6 | 209 | 3.1 |
| national trust properties near ross on wye | 4 | 94 | 3.2 |
| field cottage | 2 | 139 | 7.3 |
Average position, 90 days to 2 September 2026. Source: Google Search Console. 220,157 impressions over the full 16 months.
Want results like these?
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