London Brewery Tour.
Brewery & beer tasting tours, Bermondsey · londonbrewerytour.com
A brand-new brand with a brand-new website: no history, no links, no rankings. Sixteen months later it took 2,208 organic clicks from Google in a single month. This is how.
The starting point.
New site, new domain, zero authority, in a city full of established tour operators and giant booking platforms.
Nobody was searching for “London Brewery Tour” because the brand didn’t exist yet. Chasing “brewery tour london” head-on against the big platforms would have taken years. So we picked a different door: the Bermondsey Beer Mile, the famous stretch of railway-arch breweries the tours actually walk. Tens of thousands of people search for it, its map, its route and its opening times every month, and none of the big platforms served those questions well.
The plan: become the best answer on the internet for the Beer Mile, then let that audience discover the tours.
What we did.
Built the site from scratch
A fast, static site designed and built with AI: clean structure, structured data, and booking built in from day one.
Mapped the topic
Keyword research around everything people ask about the Beer Mile and London brewery visits: routes, maps, opening times, which arches to start at, what to book for a birthday.
Published daily
An AI-assisted, human-edited publishing plan producing genuinely useful guides every day, not thin filler. Every page answers a real question people type into Google.
Kept compounding
Internal links from every guide to the tours, refreshed opening-times pages, and new posts as the search landscape moved (“bermondsey beer mile 2026” already ranks top 5).
The results.
August 2026 alone brought 2,208 clicks from 107,739 impressions: nearly three times any month in the site’s first year.
Source: Google Search Console, May 2025 – Aug 2026.
Where it ranks now
| Search | Clicks | Impressions | Position |
|---|---|---|---|
| bermondsey beer mile | 883 | 21,243 | 5.6 |
| bermondsey beer mile map | 71 | 998 | 4.7 |
| beer mile london | 57 | 1,659 | 7.1 |
| london brewery tours | 49 | 972 | 5.7 |
| london pub crawl routes | 48 | 165 | 3.5 |
| bermondsey beer mile route | 35 | 311 | 4.8 |
| bermondsey beer mile 2026 | 28 | 61 | 4.2 |
| bermondsey beer mile opening times | 27 | 165 | 2.9 |
Average position, 90 days to 2 September 2026. Source: Google Search Console.
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